How to Create Engaging Content for Your Business
Creating content is important for two reasons:
Creating content shows and explains your product/service that you are offering to the marketplace.
Having content online shows that your business is current and keeping up with the market.
Let’s dive into different ways you can create engaging content:
Written content
All content creation starts with writing. The reason written content is so powerful is because you can use the written content for a blog post or newsletter, but you can also turn that content into a video, podcast, or social media content. So we always recommend at least starting with some form of written content before moving into the next ways you can create engaging content.
Video content
Our favorite way to create content is through video. Why video? Because video helps your customers relate to not only your message, but you as an individual. You evoke emotions, facial expressions, all while curating your message in a visual way. When you combine the visual elements of a video with high quality audio, you truly create something special.
Podcast content
We love podcasts. Podcasts are something your customers can listen to on the way to work, or while they’re cleaning the house. Personally, I listen to podcasts when I workout. Podcasts are a great way to stay in your customers' everyday lives and keep you top of mind when it’s time to buy.
If you’re looking to create engaging content, consider reaching out to us for a consultation. We’ve helped hundreds of businesses with creating content and have learned a thing or two. Have a great day and remember to always get 1% better.